Journal of Management and Business Education🔗

 
Article

ANÁLISIS COMPARADO DE LA SATISFACCIÓN DE LOS ESTUDIANTES Y DOCENTES EN LA UNIVERSIDAD PÚBLICA ESPAÑOLA🔗

COMPARATIVE ANALYSIS OF STUDENTS´ AND PROFESSORS´ SATISFACTION LEVELS AT THE SPANISH PUBLIC UNIVERSITY🔗

 
Spanish Full Article Citation
 

Author(s)🔗

Juan G. Martínez-Navalón , Universidad Rey Juan Carlos, Spain
Alicia Blanco-González , Universidad Rey Juan Carlos, Spain
Cristina Del-Castillo-Feito, Universidad Rey Juan Carlos, Spain

https://doi.org/10.35564/jmbe.2019.0005

Resumen🔗

Los gestores de las universidades públicas deben saber que esperan y desean los stakeholders de la institución. Este objetivo es clave para tener docentes y estudiantes satisfechos y poder gestionar estrategias a corto, medio y largo plazo. Por ello, en este estudio se analiza los niveles de satisfacción de ambos grupos ayudando a identificar y aplicar acciones de mejora en la gestión. Para la obtención de la información se ha realizado una encuesta a 756 docentes y estudiantes de una universidad pública española. Los resultados obtenidos muestran diferentes niveles de satisfacción para docentes y estudiantes, resaltando que el nivel de satisfacción es diferente según el tipo de stakeholder (interno o externo), lo que implica que los gestores deban aplicar diferentes estrategias para cada grupo con la finalidad de aumentar su satisfacción.

Palabras clave
satisfacción, stakeholder, universidad, educación superior

Abstract🔗

Public universities´ managers need to understand their stakeholders´ demands and needs. This task appears as a crucial aspect in order to have satisfied students and professors and to achieve the institution´s medium and long-term strategies. The aim of this paper is to analyze the satisfaction levels of both, students and professors in order to study possible improvements. For this purpose, a survey was distributed to students and professors of a Spanish public university and 756 responses were obtained. The results show that students and professors hold different satisfaction levels, which highlights the fact that internal and external stakeholders have diverse perceptions of the same institution. This information enhances the need of developing different strategies when managing the university´s satisfaction levels depending on the stakeholder group under consideration.

Keywords
satisfaction, stakeholder, university, high education

Received
22 February 2019

Accepted
7 April 2019

Copyright
This is an open access article under the CC BY-NC license.

Citation🔗

Martínez-Navalón, J.G.; Blanco-González, A.; & Del-Castillo-Feito, C. (2019). Análisis comparado de la satisfacción de los estudiantes y docentes en la universidad pública española. Journal of Management and Business Education, 2(1), 36-47. https://doi.org/10.35564/jmbe.2019.0005

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