jmbe.2022.0005_Creatividad_Innovación_Cruz @journal.mbe

Article

CREATIVITY AND INNOVATION IN TECHNOLOGY AND OPERATIONS MANAGEMENT THROUGH BRAINSTORMING🔗

CREATIVIDAD E INNOVACIÓN EN TECNOLOGÍA Y DIRECCIÓN DE OPERACIONES MEDIANTE BRAINSTORMING🔗

English & Spanish Full Art Eng Full Art Esp Citation

Author(s)🔗

Ana Cruz-Suárez , Universidad Rey Juan Carlos, Spain
Juan-Gabriel Martínez-Navalón , Universidad Rey Juan Carlos, Spain
Vera Gelashvili , Universidad Rey Juan Carlos, Spain
Giovanni Herrera-Enríquez , Universidad de las Fuerzas Armadas ESPE, Ecuador

https://doi.org/10.35564/jmbe.2022.0005

Abstract🔗

This research develops an exploratory study on the impact of brainstorming on students' creativity and innovation. Therefore, the purpose of this research study is to advance on: how much the creativity and innovation of students increases with the use of brainstorming; how contextual variables influence creativity and innovation when brainstorming is applied, and; how the legitimacy given by students to the brainstorming methodology influences the results achieved in creativity and innovation. The results show that the application of brainstorming, among a sample of 89 students of the technology and operations management course, leads to significant increases in creativity and innovation. They also show that there are no significant differences according to age, study background and gender. Finally, it demonstrates the importance of the degree of acceptability and desirability of brainstorming in the teaching and learning process to improve student outcomes. Having legitimacy is positive because it conveys confidence to students, encouraging learning. Future research could analyse the role of legitimacy of teaching methods on student outcomes.

Keywords
brainstorming, creativity, innovation, legitimacy, students, teaching, soft skills

Resumen🔗

En esta investigación se desarrolla un estudio exploratorio sobre el impacto del brainstorming en la creatividad y la innovación de los estudiantes. Nuestro propósito es avanzar sobre: cuánto aumenta la creatividad y la innovación de los estudiantes con la utilización del brainstorming; cómo influyen las variables contextuales sobre la creatividad y la innovación cuando se aplica el brainstorming y; cómo influye la legitimidad otorgada por los estudiantes a la metodología del brainstorming sobre los resultados alcanzados en la creatividad y la innovación. Los resultados evidencian que la aplicación del brainstorming, entre una muestra de 89 estudiantes de la asignatura de tecnología y dirección de operaciones, conduce a incrementos importantes de la creatividad y la innovación. También muestran que no existen diferencias significativas en función de la edad, estudios de procedencia y género. Por último, se demuestra la importancia del grado de aceptabilidad y deseabilidad del brainstorming en el proceso de enseñanza aprendizaje para mejorar los resultados de los estudiantes. Tener legitimidad es positivo porque transmite confianza a los estudiantes, favoreciendo el aprendizaje. Futuras investigaciones podrían analizar el papel de la legitimidad de los métodos de enseñanza sobre los resultados de los estudiantes.

Palabras clave
brainstorming, creatividad, innovación, legitimidad, estudiantes, enseñanza, soft skills

Received
02 December 2021

Accepted
3 March 2022

Copyright
This is an open access article under the CC BY-NC license.

Citation🔗

Cruz-Suarez, A.; Martínez-Navalón, J.A.; Gelashvili, V.; & Herrera-Enríquez, G. (2022). Creativity and innovation in technology and operations management through brainstorming. Journal of Management and Business Education, 5(1), 63-75. https://doi.org/10.35564/jmbe.2022.0005

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