Article

CREATIVITY AND INNOVATION IN TECHNOLOGY AND OPERATIONS MANAGEMENT THROUGH BRAINSTORMING🔗

CREATIVIDAD E INNOVACIÓN EN TECNOLOGÍA Y DIRECCIÓN DE OPERACIONES MEDIANTE BRAINSTORMING🔗

English & Spanish Full Art Eng Full Art Esp Citation
 

Author(s)🔗

Ana Cruz-Suárez , Universidad Rey Juan Carlos, Spain
Juan-Gabriel Martínez-Navalón , Universidad Rey Juan Carlos, Spain
Vera Gelashvili , Universidad Rey Juan Carlos, Spain
Giovanni Herrera-Enríquez , Universidad de las Fuerzas Armadas ESPE, Ecuador

https://doi.org/10.35564/jmbe.2022.0005

Abstract🔗

This research develops an exploratory study on the impact of brainstorming on students' creativity and innovation. Therefore, the purpose of this research study is to advance on: how much the creativity and innovation of students increases with the use of brainstorming; how contextual variables influence creativity and innovation when brainstorming is applied, and; how the legitimacy given by students to the brainstorming methodology influences the results achieved in creativity and innovation. The results show that the application of brainstorming, among a sample of 89 students of the technology and operations management course, leads to significant increases in creativity and innovation. They also show that there are no significant differences according to age, study background and gender. Finally, it demonstrates the importance of the degree of acceptability and desirability of brainstorming in the teaching and learning process to improve student outcomes. Having legitimacy is positive because it conveys confidence to students, encouraging learning. Future research could analyse the role of legitimacy of teaching methods on student outcomes.

Keywords
brainstorming, creativity, innovation, legitimacy, students, teaching, soft skills

Resumen🔗

En esta investigación se desarrolla un estudio exploratorio sobre el impacto del brainstorming en la creatividad y la innovación de los estudiantes. Nuestro propósito es avanzar sobre: cuánto aumenta la creatividad y la innovación de los estudiantes con la utilización del brainstorming; cómo influyen las variables contextuales sobre la creatividad y la innovación cuando se aplica el brainstorming y; cómo influye la legitimidad otorgada por los estudiantes a la metodología del brainstorming sobre los resultados alcanzados en la creatividad y la innovación. Los resultados evidencian que la aplicación del brainstorming, entre una muestra de 89 estudiantes de la asignatura de tecnología y dirección de operaciones, conduce a incrementos importantes de la creatividad y la innovación. También muestran que no existen diferencias significativas en función de la edad, estudios de procedencia y género. Por último, se demuestra la importancia del grado de aceptabilidad y deseabilidad del brainstorming en el proceso de enseñanza aprendizaje para mejorar los resultados de los estudiantes. Tener legitimidad es positivo porque transmite confianza a los estudiantes, favoreciendo el aprendizaje. Futuras investigaciones podrían analizar el papel de la legitimidad de los métodos de enseñanza sobre los resultados de los estudiantes.

Palabras clave
brainstorming, creatividad, innovación, legitimidad, estudiantes, enseñanza, soft skills

Received
02 December 2021

Accepted
3 March 2022

Copyright
This is an open access article under the CC BY-NC license.

Citation🔗

Cruz-Suarez, A.; Martínez-Navalón, J.A.; Gelashvili, V.; & Herrera-Enríquez, G. (2022). Creativity and innovation in technology and operations management through brainstorming. Journal of Management and Business Education, 5(1), 63-75. https://doi.org/10.35564/jmbe.2022.0005

References🔗

Al-Samarraie, H., & Hurmuzan, S. (2018). A review of brainstorming techniques in higher education. Thinking Skills and Creativity, 27, 78–91. https://doi.org/10.1016/J.TSC.2017.12.002

Al-Samarraie, H., Shamsuddin, A., & Alzahrani, A. I. (2020). A flipped classroom model in higher education: a review of the evidence across disciplines. Educational Technology Research and Development, 68(3), 1017–1051. https://doi.org/10.1007/S11423-019-09718-8/FIGURES/4

Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations: Making progress, making meaning. Research in Organizational Behavior, 36, 157–183. https://doi.org/10.1016/J.RIOB.2016.10.001

Bjørner, T., Kofoed, L. B., & Bruun-Pedersen, J. R. (2012). Creativity in project work-students’ perceptions and barriers. International Journal of Engineering Education, 28(3), 545–553.

Cachón‐Rodríguez, G., Prado‐Román, C., & Blanco‐González, A. (2021). The relationship between corporate identity and university loyalty: The moderating effect of brand identification in managing an institutional crisis. Journal of Contingencies and Crisis Management, 29(3), 265–280. https://doi.org/10.1111/1468-5973.12342

Catalán Gil, S., & Martínez Salinas, E. (2018). FAVORECER EL ‘ESTADO DE FLOW’: LA CLAVE DE LOS JUEGOS DE SIMULACIÓN EMPRESARIAL. Journal of Management and Business Education, 1(2), 140–159. https://doi.org/10.35564/jmbe.2018.0011

Chung, J. Y., Berger, B. K., & DeCoster, J. (2016). Developing Measurement Scales of Organizational and Issue Legitimacy: A Case of Direct-to-Consumer Advertising in the Pharmaceutical Industry. Journal of Business Ethics, 137(2), 405–413. https://doi.org/10.1007/s10551-014-2498-8

Cruz-Suárez, A., Marino, D., Prado-Roman, C., & Prado-Román, C. (2020). Origin and evolution of the legitimacy management in higher education. Journal of Management and Business Education, 3(2), 93–108. https://doi.org/10.35564/JMBE.2020.0007

Díez-de-Castro, E. (2020). HIGHER EDUCATION IN MANAGEMENT AND ITS LEGITIMACY. Journal of Management and Business Education, 3(3), 181–192. https://doi.org/10.35564/jmbe.2020.0019

Díez-Martín, F, Blanco-González, A., & Díez-de-Castro, E. (2021). Measuring a scientifically multifaceted concept. The jungle of organizational legitimacy. European Research on Management and Business Economics, 27(1), 100131. https://doi.org/10.1016/J.IEDEEN.2020.10.001

Díez-Martín, Francisco, Blanco-González, A., & Prado-Román, C. (2021). The intellectual structure of organizational legitimacy research: a co-citation analysis in business journals. Review of Managerial Science, 15, 1007–1043. https://doi.org/10.1007/s11846-020-00380-6

Díez-Martín, Francisco, Miotto, G., & Cachón-Rodríguez, G. (2022). Organizational legitimacy perception: Gender and uncertainty as bias for evaluation criteria. Journal of Business Research, 139, 426–436. https://doi.org/10.1016/J.JBUSRES.2021.09.073

Edwards-Schachter, M., García-Granero, A., Sánchez-Barrioluengo, M., Quesada-Pineda, H., & Amara, N. (2015). Disentangling competences: Interrelationships on creativity, innovation and entrepreneurship. Thinking Skills and Creativity, 16, 27–39. https://doi.org/10.1016/j.tsc.2014.11.006

Frich, J., Macdonald Vermeulen, L., Remy, C., Biskjaer, M. M., & Dalsgaard, P. (n.d.). Mapping the Landscape of Creativity Support Tools in HCI. Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 18. https://doi.org/10.1145/3290605

Giancola, M., Palmiero, M., Piccardi, L., & D’Amico, S. (2021). The contribution of planning to real-world creativity: The moderating role of agreeableness. Thinking Skills and Creativity, 41, 100890. https://doi.org/10.1016/J.TSC.2021.100890

Glaveanu, V. P., Hanchett Hanson, M., Baer, J., Barbot, B., Clapp, E. P., Corazza, G. E., Hennessey, B., Kaufman, J. C., Lebuda, I., Lubart, T., Montuori, A., Ness, I. J., Plucker, J., Reiter-Palmon, R., Sierra, Z., Simonton, D. K., Neves-Pereira, M. S., & Sternberg, R. J. (2020). Advancing Creativity Theory and Research: A Socio-cultural Manifesto. The Journal of Creative Behavior, 54(3), 741–745. https://doi.org/10.1002/JOCB.395

Hurt, H. T., Joseph, K., & Cook, C. D. (1977). Scales for the measurement of innovativeness. Human Communication Research, 4(1), 58–65. https://doi.org/10.1111/J.1468-2958.1977.TB00597.X

Kaufman, J. C., & Sternberg, R. J. (2007). Creativity. Change: The Magazine of Higher Learning, 39(4), 55–60. https://doi.org/10.3200/CHNG.39.4.55-C4

Levine, J. M., Alexander, K. M., Wright, A. G. C., & Higgins, E. T. (2015). Group brainstorming: When regulatory nonfit enhances performance: Http://Dx.Doi.Org/10.1177/1368430215577226, 19(2), 257–271. https://doi.org/10.1177/1368430215577226

Lombardi, L., Thomas, V., Rodeyns, J., Mednick, F. J., De Backer, F., & Lombaerts, K. (2021). Primary school teachers’ experiences of teaching strategies that promote pupils’ critical thinking. ttps://Doi.Org/10.1080/03055698.2021.1990017.

Miotto, G., Del-Castillo-Feito, C., & Blanco-González, A. (2020). Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage. Journal of Business Research, 112(June), 342–353. https://doi.org/10.1016/j.jbusres.2019.11.076

Oluwalola, F. K., & Awodiji, O. A. (2021). LINKING SOFT SKILLS TO BUSINESS EDUCATION TEACHERS’ JOB EFFECTIVENESS IN ILORIN METROPOLIS SECONDARY SCHOOLS. Journal of Management and Business Education, 4(3), 259–274. https://doi.org/10.35564/JMBE.2021.0015

Plaza-Casado, P., Escamilla-Solano, S., & Orden-Cruz, C. (2020). STUDENT MOTIVATION IN A REAL INVESTMENT DECISION- MAKING CASE STUDY. Journal of Management and Business Education, 3(3). https://doi.org/10.35564/jmbe.2020.0016

Rahimi, S., & Shute, V. J. (2021). First inspire, then instruct to improve students’ creativity. Computers & Education, 174, 104312. https://doi.org/10.1016/J.COMPEDU.2021.104312

Schlee, R. P., & Harich, K. R. (2014). Teaching Creativity to Business Students: How Well Are We Doing?, 89(3), 133–141. https://doi.org/10.1080/08832323.2013.781987

Sternberg, R. J. (2012). The Assessment of Creativity: An Investment-Based Approach. 24(1), 3–12. https://doi.org/10.1080/10400419.2012.652925

Sundararajan, M. (2019). WHEN THE SETTING IS RIGHT, IDEAS WILL FLOW- A BUSINESS CLASS CASE STUDY. Journal of Management and Business Education, 2(1), 48–65. https://doi.org/10.35564/jmbe.2019.0006

Thomas, T. E. (2005). Are business students buying it? A theoretical framework for measuring attitudes toward the legitimacy of environmental sustainability. Business Strategy and the Environment, 14(3), 186–197. https://doi.org/10.1002/bse.446

Woodman, R. W., Sawyer, J. E., & Griffin, R. W. (1993). Toward a Theory of Organizational Creativity. The Academy of Management Review, 18(2), 293. https://doi.org/10.2307/258761

Zhou, J., & George, J. M. (2001). When job dissatisfaction leads to creativity: Encouraging the expression of voice. Academy of Management Journal, 44(4), 682–696. https://doi.org/10.2307/3069410

Zhu, J., Bischoff, K. M., Frese, M., Gielnik, M. M., Handrich, E., & Bellstedt, D. (2021). The Effectiveness of the Effectuation Approach on Opportunity Identification and Pursuit: Evidence From a Randomized Controlled Field Experiment. https://doi.org/10.5465/AMLE.2017.0092

Zorrilla Calvo, P., Rincón Díez, V., & Sáiz Santos, M. (2020). IKASEKIN: DESIGN OF AN HOLISTIC LEARNING MODEL FOR THE DEVELOPMENT OF ENTREPRENEURIAL COMPETENCE. Journal of Management and Business Education, 3(1), 16–28. https://doi.org/10.35564/jmbe.2020.0003