issue 2 2020 @journal.mbe

Issue 2 2020🔗

Editorial

LETTER FROM THE EDITOR
CARTA DEL EDITOR

https://doi.org/10.35564/jmbe.2020.0012

Article

ORIGIN AND EVOLUTION OF THE LEGITIMACY MANAGEMENT IN HIGHER EDUCATION
ORIGEN Y EVOLUCIÓN DE LA GESTIÓN DE LA LEGITIMIDAD EN LA EDUCACIÓN SUPERIOR

Ana Cruz-Suárez , Domenico Marino , Camilo Prado-Roman

https://doi.org/10.35564/jmbe.2020.0007

Spanish Full Article Citation

Article

KPI FOR STUDENTS SATISFACTION MEASUREMENT AS AN INDICATOR OF UNIVERSITY MANAGEMENT
KPI PARA LA MEDICIÓN DE LA SATISFACCIÓN DEL ESTUDIANTE COMO INDICADOR DE LA GESTIÓN UNIVERSITARIA

Alicia Izquierdo-Yusta , Ana Isabel Jiménez-Zarco , Inés González-González , Carmen M. Gómez-Cantó

https://doi.org/10.35564/jmbe.2020.0008

Spanish Full Article Citation

Article
OPTIMIZATION OF THE PROFESSIONALS SELECTION AND TRAINING BY ARTIFICIAL INTELLIGENCE
OPTIMIZACIÓN DE LA SELECCIÓN Y FORMACIÓN DE PROFESIONALES MEDIANTE INTELIGENCIA ARTIFICIAL

Raúl Gómez-Martínez , Ravi Purswani, Miguel Prado-Roman

https://doi.org/10.35564/jmbe.2020.0009

Spanish Full Article Citation Award

AEDEM International Educational Innovation Award 2019
XXVIII European Academy of Management and Business Economics International Conference

Article
EDUCATIONAL BRANDING IN PRIVATE SPANISH UNIVERSITIES: BUILDING BRANDS THAT THE PUBLIC FALL IN LOVE WITH
BRANDING EDUCATIVO EN LAS UNIVERSIDADES PRIVADAS ESPAÑOLAS: CONSTRUCCIÓN DE MARCAS QUE ENAMOREN AL PÚBLICO IMPLICADO

Javier Casanoves-Boix , Inés Küster-Boluda , Natalia Vila-López ,

https://doi.org/10.35564/jmbe.2020.0010

English & Spanish Full Art Eng Full Art Esp Citation

Article
ROBOTS IN EDUCATION: A JORDANIAN UNIVERSITY CASE STUDY
ROBOTS EN EDUCACIÓN: EL CASO DE UNA UNIVERSIDAD DE JORDANIA

Ala Almahameed , Dana AlShwayat , Mario Arias-Oliva , Jorge Pelegrín-Borondo

https://doi.org/10.35564/jmbe.2020.0011

English Full Article Citation